SUSTAINABLE DESIGN IDEATION

REQUIREMENTS

  • DISCOVERY INTERVIEWS / OBSERVATIONS
  • ANALYZE DATA
  • TO HAVE KEY INSIGHTS
  • CREATE HMW CHALLENGES BASED ON OPPORTUNITIES
  • ORGANIZE A WORKSHOP WITH STAKEHOLDERS

OUTCOME

Create a cloud of ideas in order to solve our human pain points and after prioritize your ideas to create a full concept based on emotions, pains solutions and sustainable vision.

HOW TO USE IT

A B C - RESEARCH INTEGRATION

Extract from your research ( Actors, GHEM, experience map, Key Insight Stories...) information to complete

  • Key problems
  • Negatives emotions
  • Positives emotions

for a specific topic & opportunity


TURN IT INTO QUESTION WITH "HOW MIGHT WE..."
5 minutes to think about HMW
2 minutes to share questions

1- IDEAS THAT SOLVE HUMAN'S PROBLEMS

Brainstorm together in an ideation workshop.
10 minutes to write on Post-it and answer to the HMW
2 minutes each participant to share  

2- IDEAS THAT ELIMINATE HUMAN’S PAINS  

Brainstorm together in an ideation workshop.
10 minutes to write on Post-it and answer to the HMW
2 minutes each participant to share  

3- IDEAS THAT IMPROVE SUSTAINABILITY VISION

Brainstorm together in an ideation workshop.
10 minutes to write on Post-it and answer to the HMW
2 minutes each participant to share  

4- IDEAS THAT IMPROVE HUMAN’S POSITIVES EMOTIONS  

Brainstorm together in an ideation workshop.
10 minutes to write on Post-it and answer to the HMW
2 minutes each participant to share  

1 - 2 - 3 - 4 VOTING

Merge similar ideas
4 dots to vote (mandatory to vote for only 1 idea for each part)
5 minutes to vote 
Move your best ideas into the second canvas

MERGE IDEAS IN ONE CONCEPT

10 minutes to create the concept 
2 minutes to share 
3 minutes to vote ( 5 dots )
Select the most voted concept ( but don't throw other concepts ). 

OPTION B
Select the 3 most relevant concepts and start a World Café to work on solutions.

DEFINE THE VISION OF YOUR CONCEPT

Select a concept 
Explain the core value of the concept and write the story about how you can solve human needs. 

DONE

Good job, You have finished the ideation session.
You have a multitude of ideas and a minimum of 3 full concepts to explore.

WHAT'S NEXT ?

You can select a concept and run a 

  • Storytelling / Journey Map
  • Design Sprint 
  • Design Studio

DOWNLOAD THE CANVAS